Think Content!: Die 2. Auflage des Content-Marketing-Standardwerks. Neue Content-Formate, neue Best Practices, neues Kapitel zur Content-Produktion

Das Buch fr alle, die eine erfolgreiche Content-Strategie entwickeln wollen Content verstehen und effizient einsetzen Von der Planung ber die Produktion bis zur Evaluierung Essenzielles Content-Wissen fr die Praxis: Tools, Texter-Tipps, anschauliche Praxis-Beispiele und neue Content-Formate Ideal fr Social-Media-Manager, Texter, Blogger und Mitarbeiter aus Marketing und PR Think Content! ist schon jetzt ein moderner Klassiker unter den Online-Marketing-Bchern und zu Recht eines der bestverkauften Marketingbcher der letzten Jahre! Denn ob Sie neue Zielgruppen ansprechen, in der PR arbeiten oder Produkte und Dienstleistungen anbieten: Fr erfolgreiches Marketing bentigen Sie Content und das Wissen darber, wie Sie Content-Strategien fr Ihr Unternehmen entwickeln, planen und umsetzen. In der lang erwarteten neuen, stark erweiterten und aktualisierten Auflage bieten Ihnen Miriam Lffler und Irene Michl praxisnahe Ideen und neue Anregungen fr effizientes Marketing mit Content und deren erfolgreiche Umsetzung mit Lsungen fr B2B und B2C. Dabei kommen auch die neuen Tools nicht zu kurz. Das Buch ist randvoll mit Wissen fr Content-Produzenten: Storytelling, SEO, Texte, Grafiken, Video, Audio, Sprachassistenten wie Alexa, Virtual und Augmented Reality, User Generated Content sowie Live-Content. Dieser Leitfaden gibt Ihnen nicht nur einen berblick, wie Content-Marketing funktioniert. Er versetzt Sie in die Lage, eigene Content-Strategien zu entwickeln und erfolgreich durchzufhren. Think Content! ist der praxisnahe Leitfaden, der Sie bei der Umsetzung Ihrer eigenen Content-Projekte von Anfang an untersttzt. Das Buch ermglicht Berufseinsteigern einen schnellen Zugang zur Thematik, Profis finden viele Impulse und Anregungen fr die eigene Arbeit. Definitiv Pflichtlektre fr alle angehenden Content-Strategen. Mirko Lange Aus dem Inhalt: Website-Content aus allen Blickwinkeln Unterschiedliche Content-Arten Zielgruppen relevante Content-Ideen Content-Marketing-Aktionen aus der Praxis Die richtige Content-Strategie Launch- und Relaunch-Projekte Zielgerichteter Auf- und Ausbau von Web-Inhalten Content im Tagesgeschft organisieren Gute Texte erstellen Usability und Design Essenzielles Content-Wissen Tools und Tipps fr Texter Neu: Strategische Bedeutung der Zielgruppe, der Unternehmensziele und der Marke Neu: Customer Experience, Voice Search und Content-Modelle Neu: Content-Produktion fr verschiedene Content-Formate Neu: Agiles Arbeiten Und jede Menge neue, aktuelle Praxisbeispiele

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The key to successfully starting any concern is a fine concern plan. In his ebook, Think Content!: Die 2. Auflage des Content-Marketing-Standardwerks. Neue Content-Formate, neue Best Practices, neues Kapitel zur Content-Produktion, Mike Elia walks you through the concern plot process step-by-step: from stock the evidence youll use to build your plot to delivering your plot to qualified investors.

His cassette provides the basic guidance you dependence to write a concern plan. But its genuine focus is revealing how to communicate your plot to investors and convince them that your concern is their best investment choice.

When I first opened concern plot Secrets Revealed, my heart sank. You see, I had promised Mike I would entrance his cassette definitely before writing a review. And concern plot Secrets Revealed is no ordinary ebook like one sentence paragraphs, large fonts and hefty margins. Its crammed full of information!

But as I began to read, I was cordially surprised. Mikes writing style is engaging and practical, and his explanations simplify difficult concepts. Throughout the book, I felt as though a friend was sitting like me upon the back up porch, matter-of-factly explaining exactly how to do something. Its the kind of easy practicality that you can accomplish by yourself like you thoroughly understand a subject.

Mikes positive pact of concern planning concepts results from experience spanning more than 20 years. Mike helps concern owners buy, sell and finance their businesses. He has overseen manufacturing and sales locations in more than nine countries. He is a CPA, holds a Masters in concern Administration, and has served as Chief Financial proprietor of two publicly held companies.

Business plot Secrets Revealed starts like tips for collecting and organizing the guidance youll need. From the beginning, Mike concentrates upon overcoming your biggest single challengebridging the trailblazer confidence gap. In the chapter Show Me the Numbers, Mike provides some of the clearest explanations of concern financial statements that Ive ever entrance If concepts like stockholders equity or statements of cash flow create your eyes glaze over, later your salvation has arrived.

Later chapters of concern plot Secrets Revealed truly attend to upon Mikes pact to back up you communicate your concern plot effectively. There are utter instructions upon writing your concern plan, including how to acquire your plot opened and read, and how to avoid nine common writing mistakes. He explains how choosing the right design can create your concern plot easier to read. Mike wraps things taking place by telling you how to prepare for essential face-to-face time like investors, including developing a 60-second, to-the-point, verbal dome for your business. Tips upon finding investors and a resources section utter the book.

I must admit that several time as I was reading, I would question myself, Do I truly dependence this much concern plan? This is not a fill-in-the-blanks-and-print-it-out concern plot solution. But later I realizedif Im terrible practically succeeding, later I do dependence to know as much as doable practically my concern taking place front. before Ive started spending money. before I put myself upon the extraction out in the market.

By the way, I did create it through the comprehensive book. And I acknowledged that Mike delivers what he promises upon the title page: he teaches you how to quickly build up evidence, build a prosecution for your business, and write a readable plot that attracts investors and makes your concern the most interesting investment choice. Even if you already own other concern planning resources, I severely suggest concern plot Secrets Revealed